Tips for Optimizing a PR for Signal Genesys
In today’s competitive marketing landscape, SEO and content marketing have become more important than ever. A tried and true staple of marketing agencies, the powerful combination is proven to grow audience engagement, drive sales, expand brand presence, and improve SEO. Of all forms of content, the press release is one of the most powerful and versatile of all forms of content marketing, explains Lane Houk of Signal Genesys, a white-label digital marketing platform that provides agencies with a highly-effective way to generate GMB signals that boost SEO.
Top Tips in Optimizing Content for Signal Genesys Voice Search Distribution
Speech recognition has been around for over 70 years, but its usefulness was truly realized in 2008 when Google launched the Voice Search App for the iPhone, and Siri was introduced to the world in 2011. Subsequently, the expansion of voice recognition technologies, platforms, and integrations has intensified, making optimizing content for voice search essential, explains Lane Houk of Signal Genesys, a white-label digital marketing platform.
Top Benefits of Getting Featured on News Outlets
How marketing agencies use press releases has changed over time. While they were originally used primarily to build a reputation, gain control of a crisis, and gain media coverage, in the age of digital marketing they became very valuable in boosting SEO.