Pressure Washing Marketing Pros is a specialized digital marketing agency dedicated exclusively to helping pressure washing and exterior cleaning businesses thrive. Unlike generalist agencies, they focus solely on the washing industry.
This case study examines the successful partnership between Pressure Washing Marketing Pros and Signal Genesys, focusing on their client Curb Appeal Power Clean, a pressure washing service based in Los Angeles.
Challenge
Curb Appeal Power Clean faced significant digital marketing hurdles at the outset. The company had minimal organic traffic, with only 3 organic visitors in September 2019. They lacked visibility in search engine results for key industry terms, making it difficult to attract potential customers.
Pressure Washing Marketing Pros, tasked with improving Curb Appeal Power Clean’s online presence, struggled with time-consuming manual outreach for link building. The agency also needed a more efficient system to scale their operations and take on more clients without compromising quality.
They reached out to Signal Genesys to leverage their innovative solution, aiming to achieve great results faster, with more efficiency and scalability.
Solution
To address these challenges, Pressure Washing Marketing Pros partnered with Signal Genesys. They implemented Signal Genesys’ Quantum Newswire, Dynamic Signal Generation Engine for Agencies, to streamline their SEO processes.
Before applying the solution, Pressure Washing Marketing Pros built a new website for Curb Appeal Power Clean in September 2019, followed by the integration of Quantum Newswire’s software on November 2, 2019.
Strategy
The strategy encompassed several key components. The team utilized Quantum Newswire for efficient, automated link building, replacing the previous manual outreach methods.
After building the new website, the team created high-quality, relevant blog posts with strategic internal and external linking. Proper backlinking strategies were implemented, including links to the client’s website and Google My Business page.
The team created relevance to Curb Appeal Power Clean’s Google My Business profile by using images from their GMB posts in the distributed content. They used geotags on images to increase local relevance and distributed content across multiple reputable news sites. Finally, they maintained consistent NAP citations—name, address, and phone number information—across platforms.
“The software has made it so easy for me to systemize my processes and stop doing the extra things that were bogging us down in our agency, like reaching out to other businesses and blogs.” – Jonathan Henderson
Results
The implementation of this comprehensive strategy led to remarkable results. Search engine rankings improved dramatically, with Curb Appeal achieving the top position for multiple key terms such as “pressure washing Los Angeles,” “power wash in Los Angeles,” and “roof cleaning Los Angeles”.
This increase in visibility translated to a substantial rise in daily impressions, jumping from around 300 to almost 2000, a remarkable growth of 566.67% higher impressions and totaling over 352K in 12 months.
The number of organic keywords ranking for Curb Appeal showed a sharp increase from November 2019 onwards, indicating a broader online footprint. The number of organic keywords skyrocketed from 48 to 493, a rise of 927.08%.
The company’s enhanced online presence, bolstered by content distributed across multiple reputable news sites, increased their authority and relevance in the digital space.
Local SEO efforts paid off with better performance in local search results and Google Maps rankings, crucial for a location-based service like pressure washing.
“This software has been a blessing for us inside of our agency.” – Jonathan Henderson
Conclusion
The partnership between Pressure Washing Marketing Pros and Signal Genesys has yielded impressive results for Curb Appeal Power Clean. By leveraging Quantum Newswire software, the agency was able to streamline their processes, save time on manual tasks, and scale their operations effectively.
