Quantum Agency’s white-label platform equips agencies with essential tools and resources to transform into comprehensive, cloud-based providers of digital marketing services for local businesses. With their white-label fulfillment team, agencies can effortlessly scale their operations as needed.
The agency aimed to rank a blog article using Signal Genesys’ Syndication Method. This case study delves into how Signal Genesys helped the agency implement innovative SEO techniques to achieve the #1 position on Google for multiple keywords.
Challenge
Quantum Agency faced the challenge of ranking for competitive keywords related to “Google entity stack” and “Google asset stack” in a short period. The keyword “Google entity stack” was highly competitive, with more than 4,000 searches per month, making it difficult to achieve good ranking positions.
Traditional strategies would fail to achieve high search engine rankings for key terms related to its services. Quantum Agency needed to use an innovative approach, as well as gradually work toward ranking for more competitive terms by first capturing lower-hanging fruit keywords.
Solution
Signal Genesys’ solution involved a multi-step strategy that combined well-structured content creation with strategic syndication, using a method known as “press release (PR) stacking.”
This approach was crucial in rapidly achieving top rankings for competitive keywords related to “Google asset stacks” and “Google entity stacks.” The strategy consisted of the following steps:
- Creating an SEO blog article: A detailed, well-structured, and educational content post for the target audience.
- Press Release Campaign: Signal Genesys released three press releases in a stack, each reinforcing the authority of the original blog article.
- Syndication Method: A media room hosted by Quantum Newswire distributed the press releases to authorized media sites, creating positive signals and backlinks.
“I made this a rich article. I wanted the reader to be able to get secondary or related research and resources around this topic.” – Lane Houk
Strategy
Quantum Agency’s first step was to create an optimized initial article using the less competitive keyword “Google asset stack.” The objective was to make the blog educational for readers interested in the topic.
To achieve this, the agency structured the content by combining informative external links that led to research and secondary resources from high-authority sites. The article was optimized with relevant H-tags and included multiple external links to authoritative sources.
A series of press releases were planned and launched via Quantum Newswire to reinforce the previous efforts. This creative approach helped the blog achieve the first position on Google.
After the initial results, the agency improved the blog article by adding more content, images, and links, now incorporating the main keyword with the highest competition: “Google entity stack.” This iterative process ensured sustained rankings.
As part of the strategy to boost the visibility and authority of this blog article, Quantum Agency released two additional press releases. The press releases included links to the blog article and other related resources, focusing precisely on the target audience’s interests to reinforce the authority of the main content and signal relevance to Google. All of this was done automatically by Signal Genesys’ solution.
Results
Quantum Agency achieved surprising results using Signal Genesys’ new press release approach. Within 24 hours, the blog article for the keyword “Google asset stack” achieved a featured snippet on Google’s search results, appearing above any other results on Google’s search results page.
After 3 weeks, the article moved up in rankings for “Google entity stack,” reaching the top four positions. After 70 days, the article dominated the number one spot for both “Google entity stack” and “Google asset stack,” with multiple related keywords also ranking on the first page.
“You could actually see how we could go from not ranking for anything to ranking in the number one spot for a national to a global keyword.” – Lane Houk
Conclusion
This case study demonstrates how a strategic content and press release approach, supported by Signal Genesys’ tools, can quickly and effectively achieve top rankings for competitive search terms. The success hinged on a combination of high-quality content, progressive optimization, and strategic distribution of press releases to build authority and relevance over time.
