Lead Pro, founded by JP Roux, offers strategic toolkits designed to revolutionize its clients’ operations, which are packed with features that cater to different areas of the business, such as CRM, builders, pipeline opportunity, lead management, AI-powered content creation, and more.
They created a program focused on the highly competitive industry of plumbers, the Plumber Growth Accelerator. It systemizes and automates all marketing processes for plumbers worldwide. While the system incorporates various functionalities, SEO remains a crucial component in helping plumbers achieve positions in search engine results pages (SERP).
With an approach focused on results, Lead Pro needed advanced SEO strategies that would ensure that its clients, in a short time, were appearing in the top positions of search engines.
Challenge
The primary challenge Lead Pro faced was the time-consuming nature of traditional SEO methods. Using manual backlinking and on-site optimization, it took anywhere from 6 to 12 months to see significant results for their clients. This lengthy process was particularly problematic in the highly competitive plumbing industry, especially in larger metropolitan areas.
Using geo modifiers and keywords like “plumbers near me” are among the most expensive strategies in Google PPC, making this approach not viable and indicating the fierce competition in organic search as well.
After exploring various options, JP Roux discovered Signal Genesys’ press release solution. This approach promised to establish trust with Google more quickly, potentially accelerating the SEO results for Lead Pro’s clients.
Solution
Signal Genesys introduced its proprietary content syndication method that Lead Pro integrated into their Plumber Growth Accelerator. Each Signal Genesys release sends backlinks to the website, Google Business Profile (GBP) listings, and service pages, which helped Lead Pro accomplish different goals:
- Ethical and credible backlink acquisition through strategic content distribution
- Regular updates and maintenance of GBPs on a monthly basis
- Consistent generation of ranking signals to steadily improve search visibility
- Comprehensive GBP optimizations
- Tailored content creation
“I started to make use of the press releases and I’ve seen amazing results” – JP Roux
Strategy
By using Signal Genesys’ innovative platform, Lead Pro leveraged high-quality press releases to apply different strategies:
- Consistently writing and distributing high-quality press releases for its clients
- Creating press releases about new content, pages, or business developments
- Linking press releases to other press releases, creating a network of authoritative content
- Backlinking to press releases to further boost their authority
- Continuing to produce press releases to maintain the client’s high position
All of this was applied while aiming for highly competitive keywords that were too expensive to use PPC or took too long to rank.
Results
Lead Pro’s clients experienced rapid ranking improvements, with significant gains observed in just 3 to 5 weeks. This represents a dramatic acceleration in results, up to 93.75% faster than the previous 6 to 12-month timeframe typically required for similar improvements.
Approximately 85% of Lead Pro’s clients now secure top 3 positions on the first page for their primary keywords. These stellar rankings proved sustainable, with many clients maintaining their prime positions with minimal ongoing content creation. Even in cases where rankings temporarily fluctuated, they typically rebounded to top spots within a brief 1-2 week period, demonstrating the strategy’s long-term efficacy.
Lead Pro’s press release strategy proved its global applicability, delivering consistent results in the US, United Kingdom, South Africa, and Australia. This international success underscored the versatility and power of the Signal Genesys strategy.
“I believe it’s purely because of these trust signals that we are giving Google that’s helping to glue our clients to the top.” – JP Roux
Conclusion
Lead Pro’s clients have secured and maintained top rankings in one of the most fiercely competitive local service industries. Signal Genesys’ syndication method has thus become a cornerstone of Lead Pro’s service offering, enabling them to deliver exceptional value to plumbing businesses worldwide.
