Speech recognition has been around for over 70 years, but its usefulness was truly realized in 2008 when Google launched the Voice Search App for the iPhone, and Siri was introduced to the world in 2011. Subsequently, the expansion of voice recognition technologies, platforms, and integrations has intensified, making optimizing content for voice search essential, explains Lane Houk of Signal Genesys, a white-label digital marketing platform.
Currently, more than 50% of all internet searches are voice-activated. That number continues to increase as more individuals purchase and use an ever-growing number of voice-enabled devices. These devices result in over 1 billion voice searches each month.
Top Tips to Optimize Content on Signal Genesys White Label Digital Marketing Platform
Here are a few powerful points that demonstrate the value of voice-optimizing content when using the white-label digital marketing platform.
- More than half of smartphone users use voice search on their devices.
- Voice search is one of the fastest-growing eCommerce trends.
- 71% of consumers prefer to conduct queries by voice instead of typing.
- Voice search is the second most popular method of mobile search.
- 32% of marketing organizations are now optimizing content for voice search, and the number is growing.
How to Optimize Content For Voice Search
At near lightning speed, voice search is evolving from speech recognition to voice understanding. Because of this, voice search optimization should be part of your Signal Genesys press release strategy.
Focus on Local Results
A high percentage of searches are location-based queries. Using the Signal Genesys platform to generate GMB signals helps agencies capture more local voice search results.
Be Specific in Content
Focus content on one specific topic that addresses the specific keyword strategy, and then provide specific, rich, and detailed content around that topic. This will help the search engines recognize the content as valuable and authoritative and rank it accordingly.
Use Long-Tail Keywords
To optimize for voice search, use long-tail keywords and phrases that people would normally use in searching for the topic, product, or service. This should include local SEO for best results. Create location-based content within the press release for the areas the business is targeting.
Use Conversational Language
It may seem like a great idea for a press release to sound lofty and knowledgeable, but it does nothing for voice search optimization if your searchers do not use the phrases in their own conversations. Pay attention to the language potential customers use when referring to the products or services, and create content using that common terminology. Avoid overly technical, complex, insider language, and try using the conversational language and phrases searchers would use.
Identify the Most Common Questions People Have and Answer Them
Most people use voice search to answer questions. Some are location-based questions, while others are more in-depth. Use press releases to help answer the voice-searched queries used most frequently. Some of these questions may be surrounding queries such as :
- How to solve a problem
- How to identify if you need help to solve a problem
- The cost of solving the problem
- Different options for solving a problem
- Where to find the solution
- Where to find a professional
About Signal Genesys
Developed by a leading 7 figure marketing agency and trusted by other highly successful agencies, Signal Genesys is a proprietary Web Presence Platform and Online Signal Generation Engine™ that was developed exclusively for digital marketing agencies and their clients. Signal Genesys is always invisible in the publishing process, and its agency partners are the listed publishers of all content to the major media sites and their client websites or other digital assets.
For more information about Signal Genesys or any of its white label digital solutions and marketing platform, visit the website at signalgenesys.com or call (844) GO-BRAND (Graphics) or (833) 747-0700.